PRET A MANGER- Mission Statement

Prêt a Manger mission statement can be found on every shop window. As a constant customer in this healthy food shop’s chain, I find their mission statement well based. Prêt a Manger is a private company that has shops in the U.S, U.K, and Hong Kong, which specializes in fresh and healthy food. The company mission statement emphasizes several points that make it a sound mission statement. First of all it is targeted to its customers. It captures the company’s unique and enduring reason for being, and it show the direction in which the company is about. I also find their policy and commitment to the customers in this mission statement which refers to the values of the company for natural and fresh food every day, which show how dedicative the company to it mission. The length of this mission statement is long enough to reach its targeted customers, which is also important when writing a mission statement. More than just the length and the content of Prêt a Manger’s mission statement, I love the idea that it can be found in every shop. The fact that the mission statement is open to the public effects the employees to strive for perfection and it is a reminder to the customer that Prêt a Manger is “passionate about food”.